Ecommerce in 2020

EcommerceTrends In 2020

• Mobile
• Chatbots
• D2C Model
• Voice Assisted Search
• Social Media
• Dropshipping
• Video Content

Chats Bots:

              Chatbots are changing the face of retail. They are offering consumers better experiences when it comes to shopping, customer service, product selection and more.  For brands, a shopping chatbot a great way to engage with customers and boost sales.

D2C Model:

                The Direct-to-Consumer (D2C) strategy is fast becoming a popular route for manufacturers and CPG (Consumer Packaged Goods) brands to enter the market directly — instead of through a middle-man entity.

The benefits of going direct to consumer are many, but to name a few, going D2C eliminates the barrier between the producer and the consumer, giving the producer greater control over its brand, reputation, marketing, and sales tactics. Plus, it helps the producer directly engage, and therefore learn from, their customers.

Voice Assisted Search:

                When it comes to voice search, retailers ought to be very focused. With the rise of products like Amazon Alexa, Microsoft Cortana, Google Assistant, and Siri, experts are expecting a rapid spread of voice-driven user experience. In fact, voice-empowered shopping has been one of the most discussed technology trends from the past few years.

In Top Strategic Predictions for 2017 and Beyond: Surviving the Storm Winds of Digital Disruption, Oct. 2016, Gartner foresees that by the year 2020, 30% of all web-browsing sessions will be managed without a screen.

Social Media:

             Social media is a powerful tool for ecommerce websites. The ability to not only direct shoppers toward a new product or an attractive deal, but to engage with them and create a sense of community, is incredibly useful. A complete social media presence also includes direct sales through some networks, as well as having the back-end tools in place to let customers share products and recent purchases with friends and followers through just a single click.

Dropshipping:

            

               Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

Video Content:

                There are certain benefits that video can offer than still images and text alone just can’t match. Video is engaging, and it gives users a better understanding of how the product works or looks in real life.

A still image of a purse, for example, only gives you so much information, but seeing it on video can show you how much the bag can hold, all the different pockets and how it looks on a real person. This can help customers feel more confident making a purchase.

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