CRM Software_testware informatics
Definition of CRM
Customer
relationship management (CRM) is a technology for managing all your company’s
relationships and interactions with customers and potential customers. The goal
is simple. Improve business relationships. A CRM system helps companies stay
connected to customers, streamline processes, and improve profitability.
When
people talk about CRM, they are usually referring to a CRM system, a tool that
helps with contact management, sales management, productivity, and more.
10 Best Uses For CRM Software
2:
Customer Tracking
3:
Targeted Marketing
4:
Integrations
8:
Mobility
9:
Task Management
10:
Document Management
List of Companies Using CRM
Salesforce.com
Pipedrive
Software
Infusionsoft
CRM Software
TeamSupport
Software
The
Raiser's Edge by Blackbaud
Microsoft
Dynamics CRM
Act-On
Software
Marketo
Software
Freshdesk
Software
Prophet
CRM Software
Spiceworks
Software
NetSuite
Software
PlanPlus
Online Software
Salesforce.com
Service Cloud
Five9
Cloud Contact Center Software
PipelineDeals
Software
Hatchbuck
Software
Really
Simple Systems Software
Workbooks
Software
LeadMaster
Software
Less
Annoying CRM
ProsperWorks
CRM Software
Benefits:
Better
client relationships. The more you know, and remember, about clients (or
customers) the more your clients know you care about them. This enables you to
forge a much stronger connection and a deeper relationship with your clients.
Improved
ability to cross-sell. The more you know about your clients' needs and wants
the better able you are to provide the solution to their next problem.
Increased
team collaboration. This is where many firms that fail to require their executives
to use the CRM fail to reap the benefits of the CRM. I know this from having
managed the implementation of CRM software where the management team thought it
was a good idea but would not learn, or use, the tool themselves.
Improved
efficiency in serving clients. Again, the more you know about clients, the
better able you are to serve them. If everyone is using the CRM to record their
customer interactions, EVERY client interaction, then others' are able to serve
the client with the knowledge of what has been previously discussed with the
client.
Greater
staff satisfaction. The more knowledge your employees have the more empowered
and engaged they are. Having an accurate and up-to-date CRM that everyone uses
and has access to helps employees solve client problems. Doing so makes
employees and clients happy.
Increased
revenue and profitability. Once everyone learns and uses, the CRM productivity
increases, sales cycles decrease, you have the ability to provide additional
products and services to clients and client satisfaction increases.
Cost
savings. While the start-up of a CRM software is expensive and time-consuming,
over time the benefits far outweigh the costs. Members of the sales team are able
to better schedule meetings with prospects in the same geographic area.
Client-service reps are better able to resolve a client's concern. You now have
a central client and prospect database that everyone can access rather than
everyone keeping a separate spreadsheet or contact database on their computer.
Less
client attrition. When a client is engaged with only one member of a
professional services firm, the risk of attrition is 40%. When five or more
partners are involved in a client relationship, the risk of attrition falls to
less than 5%.
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